Case Study of P1

1. 0 Introduction 1. 1 Company Background Packet One Networks (Malaysia) Sdn. Bhd. (P1) was launched on August 18, 2008 as a subsidiary of Green Packet Bhd, which is a leading global developer of Next Generation Mobile Broadband Networking Solutions. P1 is Malaysia’s first and leading WiMAX telecommunications company with the country widest WiMAX network and it represents the first large-scale commercial deployment of Mobile WiMAX in Southeast Asia, as well as the first large-scale deployment of an 802. 16e WiMAX network outside Korea. P1 was one of four companies awarded 2. GHz spectrum licenses by the Malaysian Government to deploy WiMax services throughout Malaysia (www. p1. com. my, 2009). 1. 2 Company’s vision P1 objective is to become the market leader in wireless broadband industry. To achieve that, P1 are now putting their effort on broadening wireless broadband connectivity across the region in order to capture more market. (www. p1. com. my, 2009). 1. 3 WiMAX WiMAX is an abbreviation of Worldwide Interoperability for Microwave Access. It is a standard-based technology enabling delivery of last mile wireless broadband access as an alternative to cable and DSL. WiMAX enables deliverables of bandwidth between two points or between a point to multipoint to customer. The usage of WiMAX requires certain bandwidth of spectrum to be allocated to the service provider, in accordance to the channeling plan approved and published by Malaysian Communications and Multimedia Commission(MCMC) (www. greenpacket. com, 2008). 2. 0 Michael Porter 5 Forces 2. 1 Threat of new entry Telecom industry is one of the industries which have the biggest barrier to enter. Firstly, to enter this industry requires a lot of cash to cover high ixed equipment and innovation cost (Gupta. A, 2008). Secondly, the ownership a telecom license can be one of the biggest barriers to entry, because government may refuse to give license to operator to operate their business (WiMAXian. com, 2009). Thirdly, advertisements to create awareness to public are very costly; it is very hard to draw public attention if there is no enough advertisement since there are so many players in Malaysi a. Moreover, skilled human capitals are required to operate the business (Gupta. A, 2008). Lastly, high exit barriers scared off investors in get into this business, concluding that the threat of new entry is very low. 2. 2 Competitive rivalry As Internet plays a very important role in human’s daily life, most of the people have to in touch with internet every day. So, to attract more subscribers, competitors have to lower down their price and provide more benefits in order to survive since they have invest an enormous capital in this business that with high exit barrier due to its specialize equipment. There are more than 10 internet service providers (ISP) in Malaysia. Normally, new carriers are used to take low price strategy to attract customers, which lead to a price war (wwwen. zte. com. cn, 2010). Besides that, these ISP do their promotion and advertising frequently as everyone in major city can see it every day and everywhere. The fierceness of frequent advertisement had leaded to an advertising war between P1 and Streamyx in 2009 (Risen. J, 2009). Moreover, High customer churn rate shows that any unsatisfaction in term of speed, stability and price will cause customer to switch to other service provider (Gupta. A, 2008). It may conclude that the competitive rivalry in internet industry is highly intensive. 2. 3 Bargaining power of buyer With the increased choices of broadband service in Malaysia, the bargaining power of buyer is rising; this leads into customers seeking low prices but have better services. On the other hand, the switching cost from one to another Internet service provider is relatively low, customers can switch to other service provider easily, and this enhanced the bargaining power of buyer. 2. 4 Bargaining power of supplier P1 need to have sets of specialize hardware and software equipment to run their business. From hardware (Base station, CPE, Antenna, Cooling system and etc) to software (Billing software, Network Monitoring, Test Software), there are enough number of suppliers weaken bargaining power. As a conclusion for the bargaining power of supplier, it is average as P1 have many other options (www. wimax-industry. com, 2009). 2. 5 Threat of substitution High substitution threats from non-traditional telecom industries’ product and services, for example: Cable television verses Satellite television, Internet telephony verses traditional voice calls (Gupta. A, 2008). 3. 0 Segmentation Targeting and Positioning 3. 1 Target Market P1’s target markets are metropolitans who seek for convenience lifestyle. 3. 2 Positioning P1 had positioned WiMAX as a 4G technology that is superior to High Speed Packet Access (HSPA) and 3G technologies, which are the fastest, conveniences, stable wireless broadband network in Malaysia. Thus, P1 had done a â€Å"Potong (Cut) Now† campaign to encourage public to free themselves from hassles, frustration and any other unsatisfying broadband services. (www. p1. com. y, 2009) 4. 0 Marketing Mix 4. 1 Product The core product that P1 provided is internet connection service. There are two supporting products for people to connect to internet provided by P1 which are Wifi-enabled Desktop Modem and Portable Modem WIGGY; it can be diversify into many plans. 4. 1. 1 Wifi-enabled Desktop Modem Wifi-enabled Desktop Modem allows several users to connect to internet at the same time by WLAN technology. There a re 5 standard plans which are categorized into two major plans: Home and Office. (www. p1. com. my, 2010) For Home, it can be divided into 3 plans which are LITE, PLUS and PRO. The â€Å"LITE† plan connection speed is 400kbps and usage threshold are setting at 5GB. The â€Å"Plus† plan provided 1. 2 Mbps connection speed with 20GB usage threshold. The â€Å"PRO† plan provided 2. 4 Mbps connection speed and usage threshold are setting at 40 GB. (www. p1. com. my, 2010) Whereas for Office, are divided into Standard and Premium. The â€Å"Standard† plan provided 1. 2Mbps Internet connection speed and enjoying unlimited usage threshold. The â€Å"Premium† plan provide 2. Mbps internet connection speed and enjoying unlimited usage threshold by unlimited as well. (www. p1. com. my, 2010) 4. 1. 2 Portable Modem WIGGY Unlike Wifi-enabled Desktop Modem, there are only two major plans for Wiggy which is Wiggy 69 and WIGGY*. Wiggy 69 provide 800kps connection speed, allowing 5GB of usage threshold. Whereas for WIGGY*, provided speed up to 10mbps with usage thresho ld 10GB (www. p1. com. my, 2010). 4. 2 Price P1 had offered a â€Å"stimulus package† which is RM 49 per month to attract the new broadband users and students. Another competitive package includes WIGGY with RM69 and RM149 per month. In the below, the table shows that the competitive prices between P1 and Streamyx. [pic] Table 1 – P1 W1max [pic] Table 2 – Streamyx Table 1 and table 2 shows the prices of P1 WiMAX and Streamyx according to the prices. From here, it shows that P1 keeping the price to be balance with others competitors, which Streamyx are provide â€Å"Streamyx 2. 0Mbps† package with price RM 188, and P1 are provide the plan â€Å"PRO 2. 4Mbps† with price RM 199. (www. p1. com. my, 2010 and www. Streamy. com, 2010). The prices of all plan set by P1 almost the same with others competitors because P1 believes in an â€Å"honesty policy† in which the subscriber knows upfront which speed and price is worth for them. Thereby, P1 not only keeps the price balance but also increases market share and influences the local market. (www. p1. com. my, 2010) 4. 3 Place States and places had covered by P1 are Kuala Lumpur, Johor Bahru, Kuantan, Selangor, Perak, Pulau Pinang, and Perlis. P1 are planning to roll out its Wimax Services in the state which still haven’t covered by P1 that include Kuala Terengganu, Melaka, Sabah and Sarawak. www. p1. com. my, 2010) P1 recruit resellers to provide registration service in different state and areas that including Perak Ipoh, Pulau Pinang Butterworth, Johor Batu Pahat, Kuala Lumpur Putra Jaya and many other places which covered by P1 WiMAX coverage. (www. p1. com. my, 2010) On the other hand, P1 Green Packet’s headquarter located beside the Federal Highway in KL, it also houses their customer service center to provide reception service for customers come to registration with P1 Modem, require information, make payment, and others. (www. hot-screensaver. om) Lastly, internet also plays as an important part for P1 as play strategy, customers can make registration and bill payments are P1 official website. (www. p1. com. my, 2010) 4. 4 Promotion P1 has paid more attention to brand image promotion, and there are variety of promotions provided by P1 to attract more customers that involved P1 likes to attend different kinds of industrial exhibitions, seminars and summits, and make speeches to promote P1’s brand (wwwen. zte. com. cn, 2010). Besides that, P1 had also promoted their services through advertisement. It features with three conventional forms of media which are television, newspaper, and radio. 4. 5 People Externally, P1 recruit resellers to promote and persuade customer to subscribe P1 Wimax internet connection services. Customer can find P1 WiMAX reseller easily as long as they are under P1 services coverage (www. p1. com. my, 2010). Internally, P1 hire formal receptionist to serve customers at their headquarter-PacketHub reception. Moreover, P1 also hires operators for customer care line to serve call in when customer encounter problems or need advance information. The operation hours of P1 Customer Care Line starting from 8a. m to 11p. m, it also available on public holidays. (www. p1. com. my, 2010) 4. 6 Process P1 payment can make by online bill payment, auto debit, cheque payment and phone-in payment. Online bill payment allows customers to pay online by using Visa/MasterCard, Banks Savings and Current Account. Customer also can use Auto Debit/Auto pay system to do payment, it is an automatically system that will deduct customer bank savings or current account on a fixed schedule. It is for sure that customers can use cheque payment method to pay for their bill; this is the very common way to make payment. Moreover, there is an option for customer to pay by phone-in payment, but only for MBF credit card holder and Visa/Master card holder (www. p1. com. my, 2010). 4. 7 Physical Evidence 4. 7. 1 Official Website P1’s official website is well design; it is eye catching, multifunctional and easy to use. It contains of information, announcement, online speed meter check, online payment, coverage check, online feedback and so on (www. p1. com. my, 2010). 4. 7. 2 Packaging Packaging boxes of P1 W1WAX are made by high quality carton; this is to ensure that it can physically protect the product inside, preventing any damages from unexpected event. Moreover, the packaging itself are well design and nicely labeled, this is to attract and to relay information to customers. A well made design of packaging can be a tool to influence customer’s perception in term of quality of the product, indirectly persuade customer to choose P1 WiMAX internet connection service from other competitors. [pic] Picture 1 Packaging of P1 WiMAX Modem 5. 0 S. W. O. T of P1 wimax Strengths: |Weakness: | |First mover and market leader |Low Coverage | |Strong brand image |Erratic connection, weak connection signal | |Ease of use, affordable 4G technology | | |Partnering with government | | |Support from parent company | | |Opportunity: |Threats: | |Consumer preferences for internet access service |Threaten from Redtone | |Technological advancement |Preference for wired broa dband and free wireless services | |States going wireless |Intense competition | 1. Strengths: 5. 1. First mover and Market leader P1 is Malaysia’s first and leading Wimax telecommunications company with the country’s widest Wimax network. The company gains the first mover advantages. It obtains control of resources that followers may not be able to match. P1 also formed a partnership with Sunway Group and completed deployment of the first phase of the [email  protected] project, providing wireless broadband Internet access to more than 80 percent of home and business users and over 2 million visitors to the group’s flagship township, making Bandar Sunway the first integrated Wi-Fi/WiMAX wireless township in Malaysia. (www. p1. com. my, 2009) 2. Partnering with Government Moreover, P1 was chosen by the local government, the Kuala Lumpur City Hall (DBKL), and regulator, the Malaysian Communications and Multimedia Commission (MCMC), to set up the Wi-Fi/WiMAX (Wi-Fi mesh) Kuala Lumpur Wireless Metropolitan Project ([email  protected]), deploying over 1,500 hotspots and currently serving more than 130,000 users with free wireless broadband Internet access in Kuala Lumpur. (www. p1. com. my, 2009) It helps to create a strong brand image to P1 Wimax. P1 has established relationships with various local governments and communities to attract more new customers. 3. Ease of use, affordable 4G Technology Besides that, the ease-of-use offered by current modems, with true plug-and-play compatibility for typical users and greater flexibility for more advanced users (such as online gamers and heavy downloaders) to get the connection configuration freedom that they need truly satisfy the customer. P1 Wimax requires no configuration, no software installation (for desktop modems), no additional lines—just plug-and-play operation (www. p1. com. my, 2010). The price of the plan and packages for customer are also affordable. 4. Support from parent company P1 is a subsidiary company of Green Packet, a technology company from Silicon Valley, and gets its technology and designs from Green Packet. With the help of Green Packet, it brings the future to present by offering one? stop cost effective data, voice, video and other value added services for all communication needs. The technology can transfer or sharing between each other. 1. Weakness: 5. 2. 1 Low Coverage P1 W1MAX Wiggy signal coverage still not wide enough, there is only 35% population coverage by the end of 2009. 9As P1 Wimax service is still relatively new and in the process of being fully implemented, coverage is still not optimal especially in East Malaysia. However, P1 has a new marketing strategy out. Instead of planning where to â€Å"P1 W1MAX† enable, they are asking their users to vote for the next â€Å"P1 W1MAX† coverage areas. P1 hoping to reach 45% population coverage by the end of 2010, and 65% population coverage by the end of 2012 in Malaysia. (www. p1. com. my) 5. 2. 2 Erratic connection, weak connection signal The signal of the connection show a little erratic when the user wasn’t exactly in the coverage area. Beside that, depending on the location of the P1 tower, the connection also varied from various parts of the house and performed best when the modem was placed close to the windows. On the other hand, the P1 modem may not work if you are using a work laptop where you do not have permission to install applications. This is because the P1 modem will actually install a little application in your laptop or computer to enable it to connect so you will have to ensure that your computer allows installation of applications. Based on these weaknesses, the P1 Company has created an opportunity to their competition to move in; they still need to do a lot of improvement to increase its performance and quality. 2. Opportunity: 5. 3. Consumer preferences for internet access service Information technology (IT) and advanced communications are playing an increasing role in national productivity growth, the creation of new network-based activities, and improving education and living standards. Frequen cy of Internet activity – â€Å"many times a week† Activity All Dial-up High-speed Email & instant messaging 71. 4 68. 5 79. 7 Search engines & purchase products 37. 8 29. 5 60. 8 Play games & gamble 21. 0 17. 7 30. 8 Share music file or photos 10. 1 6. 19. 5 Banking, trading stocks, or bill payment 9. 8 7. 4 16. 5 Download movies to view on PC 1. 0 0. 9 1. 3 Note. Cells are percent of respondents using the activity â€Å"many times a week. †(Table taken from Telecommunications Research Group, University of Colorado) The table above shows Internet activity for the most extremes responses. The boom of e-business and m-commerce, doing things such as paying bills online and being on the go creates an opportunity for P1 as the trend is to utilize and makes the best of all the time you have. This is due to the increasing preference for full mobility, doing things on the go and online connectivity. [pic] The table above shows that the internet users and broadband internet users had been increase. By the end of June 2008, there were 1. 718mn broadband subscribers in the market, and our estimate of seeing just over 2mn by the end of the year is expected to be achieved, led by demand for wireless broadband. (Malaysia Telecommunications Report, 2009) This trend is expected to continue, particularly given that the country reported the deployment of its first WiMAX services in the third quarter of this year. We are forecasting around 7mn broadband subscribers by 2013, representative of a penetration rate of 24%. The increase of broadband users is also a sign that the market would be ready for P1 Wimax if the service and promotion are implemented successfully. 2. States going wireless [email  protected], is a state government initiative engaging the WiMAX-based P1 wireless Internet service. P1’s part of the project is actually named [email  protected], a subset of the larger initiative, to deliver broadband Internet connectivity to areas with high numbers of tourists, as well as densely-populated locations, making Penang one of the first cities in the world offering full WiMAX connectivity. (www. p1. com. my, 2009) This provides an opportunities as P1 may take advantages of this need and be the most widely used, known or eve sole provider in the state. This will put them ahead of their competition as well as help to establish credibility and reputation. 3. Technological advancement MIMOS, the premier applied research centre in frontier technologies, today announced that its WiWi Technology Platform – the world’s first hybrid WiFi and WiMAX solution which operates on 2. 3 GHz frequency designed as an alternative for last mile broadband connectivity to accelerate Malaysia’s broadband ecosystem – is ready for nationwide commercialisation. (www. mimos. my, 2009) The new MIMOS WiWi allows for better penetration into the broadband market such as being able to reach rural areas where pulling cables are more costly, time consuming and inefficient option. If P1 is able to build a strong brand image, excellent reputation and services, it will be able to capture the lion’s share of the market. 3. Threats: 5. 4. 1 Threaten from Redtone Redtone, using base stations and CPE equipment from Motorola, has launched the first commercial WiMAX service in East Malaysia. (www. telecoms. com, 2010)The first phase of the WiMAX network covers the Kota Kinabalu business district. With Redtone heavily investing and focusing in East Malaysia, Redtone has managed to establish themselves and build credibility there. This creates an obstacle for P1 whose objectives is to be the leader in the wireless broadband industry. P1 will find it much harder to penetrate that market without heavy investment in promotions and improving their services or Redtone’s service deteriorates. 2. Preference for wired broadband and free wireless services As wireless broadband is still not very advanced, it tends to be either more unstable or does not have extensive coverage. As such, people may not want to pay for wireless broadband when options such as wired internet in the office or home are available. Free Wi-Fi services are also available to cater for the increasing preference for full mobility in many places such as F&B outlets such as Starbucks, McDonalds, Secret Recipe, Old Town cafes, Papa Rich and so on. 3. Intense competition P1 Wimax operates in the highly competitive and rapidly evolving technology industry. Rapid changes in the technology have resulted in the frequent introduction of new products with competitive prices, features, and performance characteristics. Some of the competitors of the company include fixed line (TMNet Streamyx), and cellular providers through their HSDPA/HSUPA (Celcom, Digi, Maxis). With telecoms lying new technologies from time to time (towards LTE) and TMNet starting High-speed (using fiber) broadband next year in metro areas of Klang Valley. Moreover, P1 only offers 2 portable Wimax packages, the Wiggy and the Wiggy 69. Each package is placed on two extreme ends, one with a very low speed and the other with a significantly higher but also higher price tag. (www. p1. com. my, 2009) There is currently no package catering to the in between market—those who do not mind paying a bit more and getting a slightly higher speed than that offered by Wiggy69. Aside from that, the competitor offers a much wider range of packages and some even cater to the â€Å"in between† market. This creates a threat to the P1 also. 6. Marketing Objectives and Strategies: 6. 1 Marketing Objectives a) To increase to 20% P1 WiMAX subscriber in one year. b) To increase 30% of P1 WiMAX awareness among the targeted audience in one year. 7. Marketing Strategies: Ansoft Matrix Market Penetration: price, promotion |Product Development: product | |- special price packages |-R&D in service stability | |- inducing trial use |-packaging of the product | |Market Development-promotion, place |Diversification-distribution: pro duct | |- Increase service availability in F&B outlet |-come out with mobile telecommunication service. |- Increase coverage | | |- Mailing campaign | | 7. 1 Market Penetration: Price †¢ Special price packages-student packages Communicating the benefits to the end-consumer of a product often needs a â€Å"sweetener† to entice the consumer to change their provider or sign up for the first time with a new provider. Adding value and an incentive to purchase to the end-consumer is the main point. The student market for broadband is significant and forms the key demographic of the target market. According to the research that done by P1, the customer â€Å"Top Five Wish List† are: 1. Coverage 2. Embedded devices with attractive bundling and add-on options 3. Higher data cap 4. More affordable portable offerings 5. Direct subscription sign-up online (already addressed by P1 Direct) With student sometimes paying up RM 26. 000 per year on higher tertiary education fees, a mobile internet service that is fast, reliable, portable and most of all, affordable is most attractive. As an incentive for students to sign up to P1 Wimax, an exclusive package deal for â€Å"student only† would include 12-month short-term contract, an improved download speed of up to 10mps, the last month of the 12 month contract would be free-of-charge, premium on offers which include pendrives, mouse pad all bearing the P1 Wimax logo and so on. The design of shorter term contract would be more appealing to students as many students live in a dynamic environment and value their freedom of choice. By making the 12-month contract more attractive the student’s interest will be garnered. Besides that, P1 also can conduct an on campus advertising. On campus advertising is a marketing and media services company specializing in targeting college students on campuses. The concept of advertise in campus is less expensive and can attract more student in the package which are only deal with student. Additionally, the campus media such like campus radio station and website can get the ads get played in order to increase its brand awareness. †¢ Inducing trial use The consumers could be influential in inducing trial use of a new product or service. Companies now allow clients and potential customers to try products and services on a trial basis before purchasing or signing up. By offering a trial offers, it acts as an incentive for prospective consumers, potentially influencing their decision to sign a contract with the company and encourage users of another brand to switch. This method is used in order to demonstrate and promote the stability and speed of P1Wimax. Once the users get a feel of the Wimax technology P1 provides, they will be more easily convinced to make a purchase if they are able to experience a product or service first hand as they will make the judgement on their own. 7. 2 Market Development: promotion, place †¢ Increase Services availability in F&B outlets F&B outlets such as Starbucks and Old Town are selected as it is not only a hang out place but a place where those who wish to surf the net can do so in comfort as food and beverages are served there. It is more convenient than using the cyber cafe and it is also provides a change of atmosphere from surfing the net at home the office or in an educational institution. The F&B franchises are chosen as many people patronize the outlets not only for the food and drinks served but also for the ambience, WiFi services and price. Furthermore, the distribution of these outlets is wide and easily to find. Thus the name and device will always be easily seen, building awareness, reminding the public and creating interest in the Wiggy portable USB modem service. †¢ Increase Coverage In order to increase distribution and availability, P1 could establish relationships with various state governments and communities. Because of the successful partnering with Penang government, the company now can engage the WIMAX-based P1 wireless internet service with other state government. This partnership project not only can increase the brand awareness, but also boost economic capabilities and social education opportunities so that the state can leapfrog the development and growth of Information and Communication Technology (ICT) as a whole. †¢ Mailing Campaign It’s important to promote the brand awareness and reputation. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. Direct marketing provides with a way to conduct a test of this market relatively quickly, at a reasonable cost, and with convincing certitude. Direct mail can happen fast. With a modest campaign to a known target audience, P1 can acquire a mailing list; develop mailing materials (including direct-mail letter, flier, reply card and so on), launch a mailing and start to receive results in just a few months. This is faster than the typical advertising campaign–and a lot faster than waiting for the phone to ring. Additionally, P1 can test different appeals, called â€Å"offers† in the trade, to reveal the most potent message through direct mail. By making a different offer to randomly different portions of mailing list, P1 can see which offer pulls best. Go with the best puller until find a better draw. As P1 try different offers and different letters, they will find one does better than another. Use the better one, and then try to beat that in the next mailing. Eventually, P1 could get better and better response rates. The mailing campaigns are potent to generate immediate response for advertisers and are also easy to track performance of campaigns. Moreover, P1 can take entrepreneurial achievements far beyond their competitors if they use this campaign correctly. 7. 3 Product Development: product †¢ R&D in service stability Stability is one of the stimuli that create customer retention in telecommunication industry, and it can be one of the most attractive unique selling point attracts more potential customer to subscribe P1 WiMAX internet services. So, R&D on current P1 WiMAX and come out with a more stable service rather than just emphasizing on speed improvement can draw numerous of potential customer from other competitors. More stability, in customer’s mind, means more reliability. †¢ Packaging of the product The modem of P1 is a little big compare to other competitors, it maybe not convenience for whom which are bring along and travel around. In order to attract more customers, the design and the package of the modem should be more stylish and portable. For example, with the environment now furnished with modern, a broadband also can be designed as a necklace which is easy to take and keep. Moreover, it also can be a decoration for girls. 7. 4 Diversification-distribution: product †¢ Come out with mobile telecommunication service P1 can diversify their service into mobile telecommunication service. This is a new, challenging and profitability market for P1 to diversify into it. Although P1 have to bear a high risk for press ahead towards mobile telecommunication service industry since there are already three major players which is Celcom, Maxis and Digi had dominated most of the market shares. However, as every person has to had one mobile phone in this 21th century, mobile telecommunication service is an enormous, long lasting and highly profitability industry to target. In order to penetrate this new market segment, P1 could establish a partnership with Sony Ericsson. Sony Ericsson Mobile Communications is chosen because it’s a global provider of mobile multimedia devices. It is famous and well known. A good relationship with right company can become an essential pull factor for P1 development. 8. 0 Target market and Positioning 8. 1 Target market These new implementation plans targets people who live in urban areas. Whereas Mobile telecommunication service are targeting students who are currently using P1 services 8. 2 Positioning As to coordinate with the new implementation plans P1 should position themselves as an affordable, reliable, and fastest wireless broadband network. For mobile telecommunication service, P1 should position themselves as affordable, reliable and emphasis on joyfulness to communicate with friends and families. ———————– Threat of New Entry: 1. Require enormous capital to enter 2. Telecom License 3. High advertising cost 4. ([email  protected] · A – > ? L M T V W l 2 K L cI µÃ‚ ­Ã‚ ¦Y ¦?  ¦Y ¦Ã¢â‚¬ËœÃ‚ ¦S‚~‚u‚Sn‚~‚e‚n ¦Ã¢â‚¬Ëœ]‘V‚ hCk9hoâ€Å"hCk9ho|w5? hCk9hy^A0J hCk9hy^AhCk9hyWe0Jh? sjh? sU[pic] hCk9hyWe hCk9huo% hCk9h? a hCk9h? hCk9hshCk9hy^A5? 0hCk9hOyk5? B*[pic]CJOJQJaJmHphsH0Skill human resources capital 5. High exit barrier Competitive rivalry: 1. More than 10 ISP 2. New carriers lead to price war 3. Advertising war 4. High customer churn rate Supplier Power: 1. Moderate number of suppliers 2. Able to change Buyer Power: 1. Many Suppliers 2. Seeking for lowest prices but have better services 3. Low switching cost Threat of substitution: 1. High substitution threats from non-traditional telecom industries’ product and services.

Canadian Museum of Nature Web Analysis Essay Example for Free

Canadian Museum of Nature Web Analysis Essay The Canadian Museum of Nature’s website is an average piece of work that gathers audience from both English and French speaking individuals. The museum’s Web presence is elegant and simple to use, clearly separating the English segment from the French segment to allow easier navigation throughout the site, which, considering the size and diversity of the system it represents, makes you wonder how the designers and creators managed to pull it off in such a simple way. Rhetorical Design The Canadian Museum of Nature’s website is intended to promote the museum’s products and services on offer at the museum among English speaking and French speaking tourists. Almost anyone visiting this website is most likely looking for information about a certain service or item relating to natural history and tourism, so it is safe to state that the primary audience for this website are nature lovers and tourists wishing to visit Canada or local Canadians looking for a place just to have a good time enjoying the marvels of nature. However, there is something for everyone in this website. Even for those who don’t intend to visit the museum but want to win something, there’s a photo contest section on the home page that might serve to draw more traffic to the site. This enhances the possibility of attracting more members to join in the course of the museum. The website also has links that connect to 5 of their other websites, basically to diversify and exert their web and market presence in the field of nature. The context of the website explores the versatility of the Canadian Museum of Nature’s Internal organization and products and services offered by the museum. Information on the home page is divided into eleven primary categories: Calendar of activities, visitor information, teacher zone, about the museum, renewal, exhibitions, polar year, collections, research, library and products & services. The site also has quick links on shopping, becoming a member, donating to the cause, staff, press room and there is also a link for visitors to post comments and questions to the staff. All these information is carefully and strategically placed on the page to allow for easy navigation and still leaves a lot of space on the site. Congested sites tend to be an eye sore to the readers, but as for this one, no one has to worry about having to go through dozens of information to get to what you’re looking for. Interface Design The entire website is filled with photos of animals and artifacts of natural history which blends in very well with the overall theme of the website. Each page contains at least three amazing photos that keep the visitor glued to the website, even if just for the photos. Actually, come to think of it, the website contains very little text, it is only the overall design and beautiful photos that keep visitors busy on the site since there’s nothing much to read from the website. The home page contains very clear navigational links on the left hand side of the page to other sections of the website with its interface being simple, consistent and functional. However, due to the limited amount of information on the website, the interface does not provide sufficient feedback and does not have a real time visitor – support staff dialog system. Visitors have to leave a message on the contact us section and wait for an unknown amount of time for a feedback. All pages contain site navigation links. Site Design Text on the website is aligned to the left side of the screen, which is very effective for both the new and ordinary users of the site. The design of the site reflects the basic hierarchical organization of the Canadian Museum of Nature. From the home page, links to other major divisions can be easily accessed from the left hand corner; with each major hyperlink having a page that directs the user to other major sub-divisions; which leads the user to the exact information that can best satisfy the user’s specific need. The information on the pages, although minimal, gives a clear understanding of the basic intention of the site owners. The home page contains links to virtually everything someone would be looking for within the website. On the top right hand corner of the site, there’s an appropriately placed site index which is very helpful in the navigation of the website. The site relies heavily on indexes as it is virtually impossible to find what you looking for without linking to a page that contains the sort of information that will be of help to the visitor. Page Design The web pages in this site are designed for users with 15 inch monitors. Since navigation throughout the site relies heavily on the site index and table of contents, the pages reveal a consistent visual hierarchy. The designers of this site rely on museum’s logo on each page as a header to constantly remind the user that they are still on the site, although the site could use the inclusion of a table on the calendar of activities segment to help the reader cut to the chase and find the exact thing he’s looking for instead of browsing through the links. Typography Only three font types have been used throughout the website, in order to make it neat at professional-like, with Verdana being the outstanding one. Coupled with a white background and text that are aligned to the left side of the page, the pages are full of life and bring out the message in a rather natural and easy way. Editorial Style The text in this site is brief and exact to the point even though it doesn’t cover entirely everything a visitor would most likely want to know about. The site does not use titles or subtitles as it contains functional links that act as titles. Graphics & Multimedia The website is fairly simple and does not contain a lot of graphics – only nature photos, which are significant in building the theme of the site – and absolutely no audio, video, animation or multimedia of any sort and therefore it makes it easy for the pages to load faster, even with slower internet connectivity. Overall Impression To sum it up, the website has a fairly simple design. The fact that only three font types have been used in the entire site makes it easy to read through without straining . It is most likely to attract twice as much attention and traffic since it is written in two languages with clear and large enough text. Also, it appeals to its audience due to the fact that it has incorporated exquisite photos of what’s on offer at the museum and there’s also the constant use of the color green, which is a symbol of nature. The green color is likely to blend in with the visitor’s impression of the museum. What I liked most about this website is its simple yet comprehensive design and the fact that it is written for a much more broader audience i. e. the English and French. However, the website is too shallow and doesn’t have enough information for visitors. This makes new visitors to the site dig deeper than the site in order to find information that’s featured in the website. On a general point of view, the website can be rated â€Å"Average†. Canadian Museum of Nature Web Analysis. (2017, Mar 15).

The Ok Tedi Mine Case Study Essay Example | Topics and Well Written Essays - 500 words

The Ok Tedi Mine Case Study - Essay Example Moreover, the mine contributes to costs such as environmental pollution and degradation of land which is risk for the human and animal population. I do think the benefits brought to PNG by the OK Tedi Mine override the costs to the society and environment. This is because the mine is one of the most controversial mining projects where a huge tonnage of wastes are released to the Ok Tedi River which has great effect on the local community living along the river, on the biological structure of the mine and the continuous siltation causes flooding and death of aquatic life (Harding, 1998; p. 308). This is more costly than the benefits. The different stakeholders groups include the owners of land around the Ok Tedi River, the government of PNG, employees in the mine, the indigenous people around the area and the firms contracting the mining projects. The contracting firms contributes to employment opportunities for local people hence raising their living standards, the local community contributes to the labor force in the mines while the land owners give up their land for the benefit of the citizens of PNG. There are some critical problems of the EIA process noted in the DVD. The escalating bank flooding and the transformation from the tropical lands to wet lands of which it contributes to more aquatic vegetation in the area which causes loss of arid land for farming along the Ok Tedi River. This limits the diversification of exports and subsistence farming by the indigenous people of PNG hence low living standards. The dual role of the PNG government in the Ok Tedi Mine as both the owner of the mine and the regulator has some specific positive and negative impact. The positive side is that it reduces the3 exploitation of the local employees and subsequent repatriation of profits by the mining company. The negative side is that it limits the standard of investment through excessive regulation. The best

An economical analysis of the car market in Saudi Arabia Essay

An economical analysis of the car market in Saudi Arabia - Essay Example The region has been affected by the Arab uprising causing many economies to strain. The move by the government of Saudi Arabia to inject US$37 billion into the economic social initiatives is likely to improve the consumer purchasing power (Hutchison and Davies 42). This has increased the sales and revenues in the motor vehicle sector. Most retailers and importers in the country have started dealership expansion programs. This paper gives an economic analysis of the car market in Saudi Arabia. The car market in the country has been bent towards high-end models. However, there is a propensity towards purchases in the lower-priced family cars. The cars to small and their running cost are economical. The demand for family cars is expected to rise with increase in population (IMF, 2008). In 2010, the market for ultra-luxury cars grew by 39 percent. Porsche and Lexus have opened high-end servicing centers in anticipation for rising demand. Commercial vehicles are responsible for 20 percent of the demand for auto mobile products in Saudi Arabia. The increasing spending in government infrastructure and the demand created by visiting pilgrims continues to be a major boost in the sector. Literature review Saudi Arabia remains the largest importer of vehicles in Middle East (Hutchison and Davies 42). ... This has affected the car industry positively (IMF, 2008). In 2009, about 600,000 units were purchased. This represented a sales rise of 1 percent. However, the demand for vehicles grew by 12 percent in the following year (Ahmed, 103). The flood situation in Thailand and the tsunami in Japan affected the supply chains in the Saudi market (Hutchison and Davies 42). This resulted to 0.7 percent decline. The growth in demand for private vehicles was inversely proportional to the commercial vehicles in 2011 (IMF, 2008). The automobile industry is dominated by Japanese brands (Abushakra, 19). This accounts for over 60 percent. Increased competition from Korean brands is making the automobile industry favorable to the customers (Hutchison and Davies 42). The Korean brands are low priced and offer improved quality (Abushakra, 19). The trends in the automobile market share are changing as new market entrants gain momentum in the local market (Hutchison and Davies 42). The young generation is getting draw to small cars causing a shift of preference. The expansion in the private sector is responsible for the surge in demand for small cars (Hakes, 51). The automotive sector in the Saudi market is expected to grow by about 7 percent in the next two years. The imports are might grow to over one million cars (IMF, 2008). The financial support for the importation of cars is on the increase as banks offer increased credit to support supply levels (Hakes, 51). The oil revenues continue to support the fiscal position of the government. Increased spending on the infrastructure is causing the demand for vehicles to remain high (Ahmed, 103). The modernizing of transport facilities in the kingdom will result in sustainable development (Hutchison and Davies 42). The

Literature for Research - Impact of diabetes among the lebanese Essay

Literature for Research - Impact of diabetes among the lebanese community in sydney - Essay Example In 2004-05, 3.6% of the Australian population, approximately 700,000 persons, reported that they had diabetes. This figure has gone up. The estimated number of Australians with diabetes will be 1.23 million by the year 2010. Statistics show that the prevalence of diabetes is higher among people born overseas compared with people born in Australia (AIHW 2003). ABS data shows that in 2004-05, among persons born overseas, rates of diabetes were highest for persons born in Southern and Central Asia (8.7%), North Africa and the Middle East (6.6%), South East Asia (5.7%) and Southern and Eastern Europe (4.9%) (after adjusting for age differences). By comparison, the rate of diabetes for persons born in Australia was 3.3% (ABS 2006). The increasing cases of diabetes amongst Lebanese people are also a cause of worry. Sydney is host to a large number of Lebanese people, migrated to the country, hence the city, in search of better job opportunities living standards. There are many studies indicating increased prevalence of diabetes mellitus in these families. These have been ascribed to hereditary factors, food habits, prevalence of metabolic syndrome, and increased consanguinity over many generations (Abou-Daoud, 1969). Acculturation is a social phenomenon where family values tend to play important roles, and social and cultural factors related to the immigrant race determine the patterns of acceptance or resistance of newer cultural norms (Bhugra, 2004). This means community, family and social life will have an important impact of the disease on the family and quality of life of the individual (Dept Human Services (Vic), 2004). Diabetes in any population is associated with increased mortality, morbidity, economic , cultural, and social impacts on the person, family, relations, and the community (Zalloua, 2003). Therefore exploration into these factors can discover the qualitative indicators that are

Self-Developmental Plan Assignment Example | Topics and Well Written Essays - 1500 words

Self-Developmental Plan - Assignment Example One should be completely aware of his/her culture in order to explore and understand diverse cultural aspects. Moreover, individuals should be aware of different cultures so that they are able to accept cultural diversity in relation to their values as well as attitudes. In precise, individuals with appropriate knowledge about various facets of diverse cultures are more likely to develop themselves in a better social manner (Koyama, Plash & Davis, 2012). Self-Awareness: Cultural Identity My native place is Saudi Arabia and I moved to Canada with the objective of pursing my higher studies. After my migration, I observed that there are vast differences in culture of these two countries. Initially, I faced a lot of trouble in getting accustomed with the diversity of these two cultures. Owing to my adaptive nature, I was however able to get habituated. Nevertheless, there are certain differences which tend to raise substantial challenges for me to be accustomed with the foreign culture o f Canada. In my childhood, I was not exactly aware of the heritage and richness of my culture. I practically understand about the fact that people of different cultures have distinct ideas, perceptions and values. ... In Arabian culture, men are more dominating and are offered with every opportunity to grow and develop their future life as compared to women. I am physically fit and healthy which further enables me to execute any activities with efficiency. I grew up in a middle class family where my father worked hard in order to provide me with all the necessities of life including education so that I can grow my capability to earn my own livelihood. This meant a lot to me and I will always remember the support and role my family in my life. My background, comprising values and heritage of my culture, education as well as family support, altogether has assisted me towards better growth as well as development in life. The aforementioned factors have also aided me to develop my personal life and to build enhanced relationships with people. The love, affection and support of my family have further been responsible for the development of my personality. In this regard, I will aim to provide adequate support and care to my family with utmost importance. Self-Awareness: Examining Ethnicity Socialization Using SIP I have met with people from various cultures and backgrounds. My family does not have any objection regarding my association with different cultural people. My family has encouraged me to make friends with people from different cultures, enabling me to understand the importance as well as various aspects of diverse culture. They have also insisted me to bring my friends from other culture in my home and treated them with immense respect. This aspect teaches me to be kind even with people from different cultures and backgrounds. Moreover, my family has never obstructed or restricted

Managerial cost Essay Example | Topics and Well Written Essays - 500 words

Managerial cost - Essay Example Under Average cost method, an average cost is calculated for all units, and this average cost is assigned to all the units remaining in ending inventory and cost of sales for units sold. 'To determine average cost, divide the total number of units available for sale into the total purchase cost for the period of time under examination.'(James o Gill, Moria Chatton, page 46)2 For a company using periodic inventory system, the method is referred to weighted average; and where a perpetual inventory system is in use, this method is called moving average method. As costs are averaged out before applying to ending inventory, the material costs under inflation is not very near to market prices but a lower than that because of the effect of earlier purchases in averaging out. LIFO means last in first out and under this method the prices at which merchandise was most recently purchased are used to determine the amounts charged to cost of goods sold. LIFO assumes that 'goods are all the same and interchangeable.'(Peter J Eisen, page 322)3 Ending inventory is valued using the prices associated with the units acquired the earliest. As a result, cost of goods sold computed under LIFO most closely approximate current cost. During inflation LIFO will result in lowest value for ending inventory and highest amount of goods sold and the lowest amount gross profits and net income. The person requesting the goods p