Financial Services Marketing Essay Example | Topics and Well Written Essays - 2000 words

Financial Services Marketing - Essay Example This research will begin with the statement that the term promotional mix is referred to the combination of various promotional methods that can be adopted by an organization in order to promote the products as well as services in the market. The promotional mix related to products and services is different from the financial promotional mix. The term ‘marketing mix’ is a broad concept in the fields of marketing and the promotional mix is considered as the element of ‘marketing mix’. In today’s marketing environment, the promotional mix is much essential as it communicates to customers about the new products and inspires them to buy. The financial services industry has been facing challenges for several years in marketing fields. Though the market of financial industries is considered as a matured one, however, the industries are facing long-standing downward trend. The financial service organizations use traditional approach of promotion mix and the related tools for marketing the services. As a result, it has a negative impact on their impression of marketing. The promotional tools adopted by financial institutions and banks are inadequately received by customers. The promotion of products in the market is conducted with several objectives. An organizational effectiveness can be increased signifying that sales force can be stimulated. There will be a rise in profits as well as the competitiveness of the organization in the market. The sales revenue will enhance and also the awareness level of the products may increase. Through the promotional methods information can be delivered to the target markets and may help in creating desire among the customers. The promotional tools if applied in an efficient manner may assist to improve the image of the products in consumers’ mind. The premium price will also reduce to certain extent (Jackson, 2010). 1.2 Tools and Factors of Promotional Mix Various promotional tools of promotional mix that are used by a marketer for promoting the products as well as services are advertising, promotion, public relations, sponsorship, personal selling, packaging, exhibitions as well as point of sales. In financial service marketing, these tools are used differently by a marketer (Jackson, 2010). Advertising is a paid format of non-personal communication by the utilization of mass media that involves television, outdoor, radio to reach the target market (Jackson, 2010). The financial organizations use television advertisement for creating awareness of the organization as well as their products in the customers’ mind. The constancy along with reliability of organization also assured the customers through advertisement tool. The financial organizations focus on general or corporate themes instead of product-specific themes. The intangible products are expressed through certain actions and events in order to provide its benefits associated with the desired product. Financial Services Act (1986) has set certain conditions in relation to the advertisement of financial services. The advertisement needs to show about the cause of misuse of the products to the customers (Alajmi, 2011). Personal Selling relates to the ‘interaction between a buyer and a seller’ (Jackson, 2010). It also refers to personal communication with the customers about the products as well as services and therefore encourages them to make purchase decision. Since personal selling is interactive, it acts as a vital tool in financial organization. However, the representatives from the organization can easily communicate with the customers by providing them with potential messages and relevant

Direct marketing plan for expatriate sports and health centre Essay

Direct marketing plan for expatriate sports and health centre - Essay Example The direct market plan for developing the club will: i. First, create the overview of health and sports marketing to create the required brand’s message ii. Next, proceed to determine how the message fits the club’s development, and match the opportunities with the new brand message. iii. Finally, the health and sports club should be determined by the strategic business formula, and a clear, concise and meaningful approach applied. The centre will begin providing sports and health services in the city for expatriates and their families. The centre will start operating from January 2012 as per the schedule program. 1.0 Introduction The market focus for the direct marketing plan is provided by an extensive market fronts in Expatriate Sports and Health Centre and the larger global markets. The composition of business growing levels brings about the Expatriate Sports and Health Centre’s relevance into the significant market exploration of Real’s product bases. This is competitively provided in view of the marketing strategy process and within the evidenced market penetration, the business explains its promising role in exploring the potentially rich sporting markets in Expatriate Sports and Health Centre. ... 1.1.2 Business Description The children and/or adults can spend all the time in the centre taking part in a number of activities including multi-sport coaching programs offered. The club will offer a number of sessions that are intended to help built and improve the participants’ health and in some instances professional wellbeing. The centre will cover several types of sports including cricket, football, tennis, hockey, dance and martial arts. On the health side, a modern gym will be set up to gather for the general physical exercises such as weight loss programs. 1.1.3 Management description The overall management will be vested on the members of staff. The top level managers will be undertaken by the board of directors. Individual day-day responsibilities will be done by the management. The appropriate strategy for running the centre will be based on relevant laws and regulations. Specific areas which would require an inclusive leadership would also be determined. 1.1.4 Pur pose of the direct market plan This plan is intended to propose a project which will include developing a structure that offers a range of facilities from fitness to social connection. The layout and atmosphere will certainly meet internationally accepted standards. Further, the club will be completed with luxuriant steam rooms, plunge pools and saunas. There will be an extension which will be based on customized needs. For instance, the plan will have secluded sessions for treatments. It will also have other secluded areas for rejuvenating toning and also for slimming regimes. The direct market plan will make a proposal including relevant feasibility study evaluations and operational determinations. 1.2 Strategic Plan The strategy

Nursing Informatics Essay Example | Topics and Well Written Essays - 750 words

Nursing Informatics - Essay Example Susan J. Grobe. The two are known for their contributions in health information technology and nursing informatics education and science. Both Dr. Thede and Dr. Grobe used the term health informatics to refer to the practice of informatics and applied research across public and clinical health domain. These pioneers developed the techniques and methods that are very relevant across major application areas in clinical and public health that aided the advancement of nursing practice. Some of the contributions of these two pioneers included the development of clinical research informatics, translational bioinformatics, consumer health informatics, clinical informatics, and public health informatics; all of which have greatly influenced nursing practice in terms of efficiency and effectiveness (Calvin, 2009) The two pioneers have made individual accomplishment in nursing informatics. For example, Dr. Linda Q. Thede participated in various committees in Kent State University implementing and studying computer uses in nursing practice and distance education to nursing practitioners. Dr. Linda Q. Thede also taught nursing informatics and assisted the faculty in applying information technology to clinical health and nursing records. Dr. Thede is currently the editor of Computer Informatics Nursing Plus. Her contributions to nursing practice have advance the storage of medical records and nursing practice. She authored two Nursing and Informatics editions. She regularly recommends nursing informatics to practitioners through her Informatics column in OJIN. Dr. Susan J. Grobe too has made considerable individual accomplishment in nursing informatics (Bonnie, 2001). Dr. Susan J. Grobe is recognized for her major contributions to nursing informatics science and education. She was the first to host a conference of national continuing education on Computer Assisted Instruction (CAI) at The University of Texas. With the financial aid from USDHHS, the Division of Nursing and L ippincott JB, Dr. Susan J. Grobe developed the module of Nursing Education Authority System (NEMAS): a software program used in creating Computer Assisted Instruction (CAI) modules on nursing process. Progressively with more funding from the National Library of Medicine (NLM) and the National Institute for Nursing Research (NINR), Dr. Grobe developed the Nursing Intervention Lexicon and Taxonomy (NILT). She also studied automated classification of nursing interventions. She is also recognized for the following: first of two nurse fellows that were elected to the American College of Medical Informatics (ACMI); the very first nurse to host for the International Medical Informatics Association (IMIA) Nursing Informatics Symposia; and the first nurse to be invited to serve on the NLM Board of Scientific Counselors. A lot of contribution to nursing informatics can be noted in her publications which are very extensive in educational and scientific journals. Dr. Susan J. Grobe also authore d Computer Primer and Resource Guides for Nurses (1984), one of the first computer books for nurses (Alla, 2008). Generally, the two nursing informati

Judaism Essay Example | Topics and Well Written Essays - 1000 words

Judaism - Essay Example Their story has played out over time until now when more and more people believe. Anyone born of a Jewish mother is considered a Jew. Jews believe that God appointed them to be his chosen people in order to be an example of holiness and ethical behavior to the whole world. They still hold this view up to date and it is not easy to convince them that all human beings stand an equal chance before God. Different religions have different views regarding different subjects such as marriage, children rights, and individual’s role in the society and at home. It is important to understand how a specific religion such as Judaism views and evaluates each of the roles and if there are special considerations. The central idea of Judaism is a commitment by the Jewish people to one (single) incorporeal God who is also omnipotent and is the creator and ruler of the universe as well as the source of moral law for humanity. The Jewish people believe in the Torah, which was the law given to the Israelites at Sinai. They believe they must follow Gods law which governs their daily life. Legal books were later written by Rabbis; determining the law as it applies to life in each new place and time (Tenakh).  They have several rituals such as the mitzvoth (observance of Torah), the observance of the 613 commandments, rabbinic law, keeping kosher, going to the synagogue where they hear the readings and their worship and prayer. It is like rituals define their religion give the importance they attach to different kind of rituals. Rituals define every aspect of Judaism and this approach is totally different from other religions which do not rely on any kind of ritual to establish an achievement, mos t religions rely on their teachings and the set doctrines that guide their followers. Judaism has applications and requirements of the believer that they are simply unable to meet in fullness. Their requirements limit many people around the globe from joining their faith

Battling Obesity in Adults with health promotion programmes Essay

Battling Obesity in Adults with health promotion programmes - Essay Example The research paper â€Å"Battling Obesity in Adults with health promotion programmes† examines the unhealthy lifestyle habits and ways of preventing a serious contemporary public health issue, obesity. Obesity is becoming very common with the current lifestyles of people. Nowadays, life is made more convenient by technology and the accessibility of basic needs. For example, instead of walking to the store to buy things, one can just call for delivery. Instead of cooking food from scratch, one can just buy â€Å"fast food† or heat up instant meals in the microwave oven. These lifestyle habits are likely to cause weight gain in people especially if they do not engage in physical activities. If not controlled, it can even lead to obesity. It is posing a big health problem not only of the individual but for families and society in general. Overweight and obese individuals have an increased risk to illnesses and disease such as heart disease, stroke and other deadly diseases . Hence, a health awareness program for the prevention of obesity as well as some interventions to treat obesity should be put in place. It is part of the nurses’ duties to ensure the health and well-being of patients through preventative strategies such as health promotion. Since being overweight and obese is getting to be more common, nurses need to be educated on its risks, causes and prevention so they can explain it well to their patients, as well as practice healthy living themselves so as to keep physically fit. (Sellwood, 2013). With life/work getting more complicated and busy, people resort to fast food for convenience, but these are all filled with processed ingredients which are not healthy to consume (Tiggermann, 2004). Instead of such convenience food, nurses can advise their patients to eat freshly cooked food, fresh fruits and vegetables for better nutrition. Preparing food from scratch may take more time and effort, but nurses need to emphasize to their patien ts that these are better for them in the long run, as their health should be their priority. In order to be credible nurses, they need to model their conviction to be healthy. That is why they need to equip themselves with the knowledge and skills to implement appropriate health promotion programmes (Hayden, 2008; Azjen, 1985; Ewles & Simnett, 2004). Obesity exists when there is an excess fat in the body which adversely affects the health and well-being of individuals. (Mascie-Taylor & Goto, 2007). The body fat is measured with the body mass index (BMI). Brewis (2010) shares that when the BMI level of an individual goes over 25 kg/m2 , then he or she may be classified as overweight. If the BMI level reaches 30 kg/m2 and over, then it is already classified as obesity. Currently a major health problem, obesity contributes to increased morbidity and mortality among adults. It makes them more vulnerable to cardiovascular illnesses. The significant increase in mortality of obese patients with cardiovascular disease is a cause for alarm (Parsons et al., 2005). Obesity has likewise been associated with other medical conditions resulting in human suffering and health care costs, becoming an increasing burden to those afflicted with it, their families, and the government (Finkelstein et al. 2003). It is considered the fifth major cause of death globally as more than 2.8 million deaths annually result from this disease (WHO, 2011). It has also been reported that more than 23% of ischaemic heart disease, 44% of diabetes and 7% to 41% of some cancer burdens are caused or aggravated by obesity (WHO, 2011). From the latest update of the World Health

Intellectual Property & Technology Transfer Case Study

Intellectual Property & Technology Transfer - Case Study Example This was in respect to 'chemical products for sanitary and medical use, medicines, pharmaceutical drugs and preparations' 'cosmetics perfumes, soaps and shampoos were applied in respect of Class 3. This application got on air in the Trade Marks Journal right next year that is January 2007. The well reputed company that opposed the application was Lloyd's Preparations Ltd. ('Lloyd's). The point behind the opposition was that it already had a registered trade mark for 'ECZIDERM', registered in Class 5 and not only this but it was also registered for 'all use in the treatment of eczema pharmaceutical preparations and substances'. This registration had the number 1075423 and the filing date was12 June 1989 that is far older than the new application and they had made a name in the sales. In 2003 Lloyd's had also registered a corresponding trade mark in France for 'ECZIDERM'. The first and most important point that arises is that a well reputed company which has been using a brand for years has the right to go against any other company who is trying to use their name. It was directly effecting the reputation of the brand and the company. Apart from law it is a thing of common sense that no company would ever at any cost bear the name of their company being used by others in any way. The opposition was made on provision of the Trade Marks Act 1994. ... It was launched long a go. Many products that had the mark ECZIDERM were regularly being exhibited at British Association of Dermatologists annual meetings. Not only this but also they were advertised in medical publications including, 'Chemist and Druggist' 'British Journal of Dermatology' and 'General Practitioner'. These were the most popular and widely read journals. If the trade mark would have been re-registered it would go against the section 3(1)(a) law. Lloyd's had been spending approximately 250,000 on publicity and sponsorship of products over the last three years. This was not only spent on products that had the trade mark ECZIDERM but also on the use of sales representatives. Lloyd's ECZIDERM products have been upheld straight away to doctors with the help of sales representatives and also by mailing directly. So the brand or the trade mark was not to be used again in the same contexts. The second objection raised by opponents was that of section 3(6) - 'the application was made in bad faith'. The main reason for the rhyming trade marks was to get rapid fame of the product by using the name of other company. The evidence is that the sales of Lloyd's were made in all chief rural and urban cities all around UK. Lloyd's had already used registration of ECZIDERM as a trade mark in the UK. So this name had already earned considerable support and reputation, if the other rhyming product was launched, it would have got false fame by betrayal of people. It had earned so much fame that the mark ECZIDERM had also been entitled to protection under the Paris Convention for the quality of being well known. Hffner GmbH had probably applied for the trade mark EXIMED intentionally to take advantage of the well known repute of the previous mark

Marketing Communication (PG Tips) Essay Example | Topics and Well Written Essays - 750 words

Marketing Communication (PG Tips) - Essay Example In the year 2005, for example, tea's share of beverages grew by one percent, a positive sign for the tea market. The competition: Tea has strong competition not just from other beverages like coffee brands, flavoured water, juices, soft drink brands and hard drinks but also from the various varieties of tea. Today myriad kinds of herbal teas dot the market, and each brand promotes its uniqueness. The main competitors include Clipper Teas Ltd, Premier Foods, Tetley group, Drury Tea and Coffee company, Whittard of Chelsea and Associated British Foods Plc to name a few. In this cluttered market, where brand loyalty for a particular brand is strong, but customers constantly experiment with new and unusual flavours, it is thus vital for a brand like PG Tips to make its presence felt for the basic brand of black tea. Market and customer behaviour: With changing lifestyles, the usage of tea as a drink with the breakfast or a drink that people wake up to has also evolved. Many people prefer juice to the morning tea and many opt for diet coke over the evening tea. Besides this, types of tea purchased also vary with socio-economic status, marital status, working status, presence of children and household size. Research has revealed that the main customers to target for the traditional PG tips black tea bags are women over 35 years of age. Research has revealed that this segment of customers purchase tea for their family and enjoy it together in a typically British way. THE 5Ps FOR PG TIPS PRODUCT: The black tea of PG Tips in its original styled bag is the product in question. It has an existing customer base, which is not so large but steady. It has health benefits not yet advertised. And it has plenty of competition from a range of complementary and supplementary products. PRICE: PG Tips has decided not to be a price player and it must stick to the position. The prices must not be discounted, as today's customer automatically becomes wary of a product's quality if the price is slashed. However economy packs of the tea bag that last for the entire month can be promoted. PLACE: Prominent kiosks must be located at stores for stacking the tea. Special samples of the improved tea bag can be included with other Unilever products. Samples can also be included with complementary products like biscuit packets, crackers, chips and snacks. PACKAGING: As PG Tips is an existing brand with an old image, it is important to revive the packaging keeping the new communication and sales strategy in mind. However the new packaging must not be drastically different as it may make the existing loyal customer wary. The new packaging for the practical woman over 35 must not be overtly fancy but be practical to use and stock. It must show value for money she spends and PG Tips must keep this maturity factor in mind. It would also benefit to add a small paragraph detailing the health benefits of black tea. PROMOTION: Cross promotions at beauty parlours or women stores where women often visit may be a good idea. They could be offered tea and redemption coupons at these outlets. Tie ups could also be done with stores where women are offered purchase benefit coupons (like membership to a club, password to an online PG Tips tea club, prizes) on the tea. THE IDEA OF THE CAMPAIGN The campaign must mainly target women over 35 years old, as this is the segment that goes to