Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH ad ABSTRACT The article dwells on the problem of use of metaphors in face advertizing. Particularly the system of conceptual metaphor is employ for the study of metaphors in the promotional material as oneness viewing metaphor as a means of intellection. The prize is justified both theoretically and practically. Besides, the article includes examples of cognitive compendium of ways of metaphorical histrionics of certain phenomena, nonions and objects in English advert sphere. Results of the analysis obtained in the research paper certification the proposed idea that metaphors can make on the public. Key lingual process: conceptual metaphor, cognitive linguistics, publicise sphere, target domain, source domain. At the present stage of the ripening of linguistics many researchers head for the hills to review different standpoints concerning the analogy between lyric poem and thinking and language reflection of reality.  over the past few decades a dramatic increase of following in metaphor has been observed. The perpendicularly notion of metaphor is, in fact, about two metre years old. However, today it is essential to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the base mechanisms of world cognition. The topicality of the research is principally determined by the distinct increase in cognitive-linguistic sake towards the study of poetic tropes. immediately researchers strive to give linguistic grounds and treatment of stylistic devices used in the text. In particular they are interested in problems related to the expressiveness of language in such a textual space as advertising. Within this modern come on metaphors in advertising are analyzed in the advertising co ntext in which words undergo a regale metap! horization rather than...If you command to get a full essay, pose it on our website: BestEssayCheap.com

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